Fragrance is one of the most intimate things we let into our lives. We wear it on skin. We breathe it in closed rooms. We layer it into clothes and hair and bedding. And yet it's also one of the least transparent industries on earth.

Pick up almost any mainstream perfume, candle, room spray or incens...

Most of us pick a scent by sniffing the bottle and asking do I like this? But natural fragrance works on a deeper register it shapes mood, attention, and energy. The better question is how do I want to feel? Calm, focused, energised, or grounded.